And although hilton isnt the first hotel to push out this message see marriott, its definitely. At hilton, that includes a complimentary drink upon arrival and inroom breakfast for two. The increase in direct booking through the hotels website and app is also a good sign for the brand. We changed the game is a storythe real storyabout the very beginning of the indiana pacers professional basketball team. Last years campaign continued the general messaging of the hotel chains 2016 stop clicking around campaign and its book direct messaging.
Hilton taps anna kendrick to encourage travelers to book. Hiltons new ad campaign and the push for more direct hotel. As a hilton honors member, automatically save 2% or more when you book at or through the hilton honors app. In order to continue this connection with consumers, hiltons marketing campaign is also featured on its homepage, where it encourages people to save even more when you book ahead. The campaign debuts during this weekends 2018 ryder cup on nbc. And thoughtful touches that make your stay easier and more comfortable. The hotel chain said it found that customers were feeling conditioned to expect less when traveling, so the angle was to expect more from hilton.
Hilton wants to change the conversation about direct booking. Hilton launches global tv ad encouraging people to book. Hilton doubles down on successful celebrity campaign marketing. Today, the hilton honors program stands at about 94 million members across its more than 5,800. The costs and benefits of loyalty 2018 this groundbreaking follow up provides new data to uncover how trends have evolved in the time since the initial launch of the loyalty member campaigns by close to ten of the major hotel chains in 2016. Expect hilton campaign in september 2018 which lets guests know about a wide range of direct booking benefits, including choosing your room, free wifi, digital keys, price matching, and more the consumer response has been significant and positive.
Hilton is now offering exclusive room rates to those hilton hhonors members who reserve directly with the chain. Hilton will enact phase two of its expect better, expect hilton marketing campaign beginning next week, with a greater emphasis on social. Asta applauds hilton for including agents in directbooking. One would think hilton would offer its best rates to its highest tier elites i am a hh diamondhowever, that simply wasnt the case. Sep 05, 2019 the format of the campaign resonates with younger generations because it is direct and straight talking, kellyn smith kenny, hiltons chief marketing officer since 2017, told skift. Hilton launches global tv ad encouraging people to book directly. Hilton has launched a new ad campaign to educate customers about why it is in their interest to book direct with the hotel, and also the added benefits of being part of their loyalty scheme. Explore hiltons portfolio of hotels and distinct brands across the globe. Hilton hotels celebrates its 100th birthday cnn travel. Hilton hilton builds on success of first celebritydriven campaign, expect better. Expect hilton campaign in september 2018 which lets guests know about a wide range of direct booking benefits, including choosing your. The campaign is an extension of hiltons 2016 stop clicking around, which focused on the book direct message and helped the brand attract 4.
Hilton wants to change the conversation about direct booking with. Hotel chains and travel websites in a tug of war for. Sep 05, 2019 article hilton debuts new creative featuring anna kendrick the new creative work, which will roll out over the coming months, showcases the extra benefits that guests receive when they book. Asta applauds hilton for including agents in direct. Compiled from hilton and marriott quarterly reports. Explore hilton s portfolio of hotels and distinct brands across the globe. Geraldine calpin, hiltons global head of marketing, says the campaigns goal is to make consumers aware of the goodies available to loyalty customers who book directly including lower. Hilton worldwide is pushing for guests to book direct in its new advertising campaign, called stop clicking around. Feb 23, 2016 hilton worldwide is pushing for guests to book direct in its new advertising campaign, called stop clicking around. Hiltons new stop clicking around ad campaign one mile. The global hospitality company on saturday will officially debut its latest global marketing campaign called expect better. One would be a fool to blindly book hilton from their website. Members qualify for an additional discount on all of the nearly 5,900 hilton hotels across the collection of 17 hilton brands when they book directly on hilton. Hilton doublesdown on book direct messaging with anna.
Hilton s new promise to consumers to expect better includes a price match guarantee for guests who book at hilton. So grab your friends or significant otherits time to get away in style. By rebecca cooper digital editor, washington business journal. Dec 26, 2017 compiled from hilton and marriott quarterly reports.
Celebrating 100 years of hilton, who changed the hotel game. Sep 28, 2018 the campaign debuts during this weekends 2018 ryder cup on nbc. They were one of the first ones to heavily go all in on this direct marketing campaign by signing up loyalty members and offering. Hilton takes on online travel sites, debuts new book direct marketing campaign during grammys. Hilton publishing is proud of our dedicated support and contribution to the needs of patients and their families affected by sickle cell disease scd. The message in hiltons new direct booking campaign is as simple as its name book direct and youll save money. Hilton tv advertising campaign stop clicking around by. Is hiltons new direct booking campaign an olive branch for. Sep 05, 2019 hilton is following up on the success of its firstever celebrityfocused campaign starring anna kendrick with new expect better.
Get the lowest price at over 5,700 hotels when you book direct earn points. Six excellent hotel websites and how they encourage. Is hiltons new direct booking campaign an olive branch. Hilton doubles down on direct booking ad strategy by. Hiltons new promise to consumers to expect better includes a price match guarantee for guests who book at, through the hilton honors app or through other official hilton channels. Set in the heart of spain, the hilton madrid airport hotel is conveniently located just minutes from the madridbarajas international airport. Oct 01, 2018 the campaign is an extension of hiltons 2016 stop clicking around, which focused on the book direct message and helped the brand attract 4. Now that hilton has launched this global campaign, itll be interesting to see if marriott will expand its book direct campaign on a grander scale, although when asked if marriott would launch a. At hilton garden inn, youll find an open, inviting atmosphere with warm, sunny service from the first hello to the next. Mar 28, 2016 geraldine calpin, hiltons global head of marketing, says the campaigns goal is to make consumers aware of the goodies available to loyalty customers who book directly including lower. Hilton worldwide is the latest to push back at online intermediaries with its campaign to get loyal guests to book direct. The campaign consists of a series of ads with pitch perfects anna kendrick describing the benefits of booking direct. Anna kendrick is the face of hilton campaign hilton. Hotels aggressive campaigns to generate direct bookings should show.
Since that campaign, weve spent time listening to customers on what they want and need within the travel journey and how can hilton truly. As a hilton honors member, automatically save 2% or more when you book at hilton. The expect better messaging includes a price match guarantee for consumers who. Feb 16, 2016 hilton takes on online travel sites, debuts new book direct marketing campaign during grammys. With more than 700 locations worldwide, theres a place for every mood.
Hiltons new marketing campaign targets hhonors members with exclusive discounts and benefits. Hilton builds on success of first celebritydriven campaign. Whether you want to stream or scroll for a few minutes, do it for free when you book at hilton. The new campaign, which will roll out over the coming months, showcases the benefits guests receive when they book directly with hiltons 17 brands. The campaign debuted during the 2018 ryder cup on nbc. The company says its stop click around campaign is its biggest launched in the companies 97 years so it looks like it means business, literally. Hilton campaigns to bring clicks direct chinatravelnews. Members qualify for an additional discount on all of the nearly 5,900 hilton hotels across the collection of 17 hilton brands when they book directly on or on the. A free shuttle to and from the airport is available all day long. This discount is all part of hiltons stop clicking around campaign, which is aimed at. Hiltons new stop clicking around marketing campaign the largest ever launched in the companys 97 year history will also emphasize the other benefits of booking direct and being an hhonors member. Hilton worldwide, the hotel owner, has launched a global campaign encouraging people to book directly instead of using third party sites.
Why hilton is emphasizing the benefits of membership adweek. Book direct means bookings that are made on hilton worldwides hotel brand websites and reservation call centers, the hilton hhonors app. Sep 05, 2019 the new creative work, which will roll out over the coming months, showcases the extra benefits that guests receive when they book directly with hiltons family of 17 brands. Madrid city center is only a few kilometers away and is deserved by a free shuttle during the summer months. Recent data also show a significant increase in consumer perception that they are getting the best price when they book direct with hilton. Hilton wants you to book directly in new hhonors campaign. The campaign promotes the hilton honors loyalty program and its perks, like discounts when booking direct on the website or through the hilton mobile app. Book directly for the best rates during your next stay.
Watch hilton tv advertising campaign stop clicking around by fold7 or visit. Feb 26, 2016 now that hilton has launched this global campaign, itll be interesting to see if marriott will expand its book direct campaign on a grander scale, although when asked if marriott would launch a. Anna kendrick is the face of hilton campaign hilton press. Sep 25, 2017 watch hilton tv advertising campaign stop clicking around by fold7 or visit. Six excellent hotel websites and how they encourage direct. Hotels by hilton book the best rates across all brands.
Hilton takes on online travel sites, debuts new book direct. The promotion includes 1,000 free ihg rewards club points merely for registering for it and i can confirm that they do post. View and manage your reservations in one place choose your own room from a hotel floor plan use your device as your room key check in and check out from the app no front desk needed member benefits. Hilton takes on online travel sites, debuts new book direct marketing campaign. After booking your reservation use the hilton honors app. Hiltons new ad campaign and the push for more direct. The impact of the online travel agencies otas on global travel and hospitality has been phenomenal, each claiming to give the best travel and accommodation options. Hilton is now offering exclusive room rates to those hilton hhonors members who reserve directly with the chain this discount is all part of hilton s stop clicking around campaign, which is aimed at getting hilton hhonors. Hilton honors makes it easy to book travel, earn rewards, and enjoy your trip and its free. The format of the campaign resonates with younger generations because it is direct and straight talking, kellyn smith kenny, hiltons chief marketing officer since 2017, told skift.
Its about the laughable new league founded in the 1960s in which the pacers got their start as a team, the american basketball association. Hilton launches campaign to promote discounts for direct. Hilton is following up on the success of its firstever celebrityfocused campaign starring anna kendrick with new expect better. I have previously covered this promotion on my articles. Hilton s new marketing campaign targets hhonors members with exclusive discounts and benefits. Hilton wants to change the conversation about direct. Overall, hilton has seen membership in its loyalty program increase 20% since the campaign began.
Hilton debuts second instalment of campaign featuring anna. These benefits include hhonors points that can be used for free room nights, free wifi, and the ability to checkin, choose your. Hiltons new stop clicking around ad campaign one mile at. In a collaborative effort across global teams, media and creative partners, hilton launches a unique, innovative, multiplatform campaign to reeducate consumers to book direct. Hilton takes on online travel sites, debuts new book. In addition, when hhonors members book direct with hilton, hotels are able to provide more personalized and memorable experiences for each stay. Hilton is now offering exclusive room rates to those hilton hhonors members who reserve directly with the chain this discount is all part of hiltons stop clicking around campaign, which is aimed at getting hilton hhonors. And with the weakest brg in the industry, hilton is refusing to back up this silly marketing campaign with any substantial guarantee. Sep 06, 2019 last years campaign continued the general messaging of the hotel chains 2016 stop clicking around campaign and its book direct messaging. Feb 17, 2016 hilton takes on online travel sites, debuts new book direct marketing campaign.
Hilton taps anna kendrick to encourage travelers to book direct. The newest campaign is just the latest effort from hilton to better educate consumers not only about the benefits of booking hotels direct instead of using thirdparty distribution channels like. Hilton doublesdown on book direct messaging with anna kendrick. Article hilton debuts new creative featuring anna kendrick the new creative work, which will roll out over the coming months, showcases the. Last week, hilton launched a stop clicking around consumer campaign, reinforcing that guests get the best rate by booking direct, through its website or a travel agent. Whether you want to stream or scroll for a few minutes, do it for free when you book at or the hilton honors app. Hilton doubles down on successful celebrity campaign. Three months after launching a campaign intended to get guests to book direct with the promise of lower room rates and free wifi, hilton worldwide reported growth in bookings through and its mobile app. Located at the lowest point on earth, over 1,312 feet below sea level, we are set in the heart of the jordan valley, with direct access to the beach. In 2016 marriotts it pays to book direct ad emphasized exclusive rates for loyalty members. The new ad builds on an older campaign that yielded significant success for the hotel group.